Golisano College of Computing and Information Sciences

In November 2023, Micah was promoted to Marketing Content Specialist of the College of Computing (GCCIS) at RIT.

Manage the college's social media channels, consistently producing high-quality content to promote events, student achievements, and faculty research, leading to an overall increase to reach and engagement
Create and filter content for communications to various audiences, including email newsletters, website copy, social media, and print materials using calendar consistent with executive strategy
Audit college web, print, and digital content to ensure industry best practices in terms of accessibility, diversity, equity, and inclusion
Provide guidance and training to collogues, students, and new hires, empowering them to contribute effectively to marketing initiatives while gaining valuable hands-on experience in content creation and digital marketing
Conduct research, monitor analytics, create reports, and recommend improvements on new and existing initiatives and strategy outcomes to streamline processes and increase engagement and retention
Collaborate cross-departmentally to provide administrative and marketing support to departments

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College of Computing at RIT (@ritgolisanoccis) • Instagram photos and videos

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They work doing the following:

Create and distribute promotional content for departmental communication to over one thousand students via social media, email newsletters, and traditional marketing
Develop and implement an annual communication plan for the school detailing event timelines, actionable marketing strategies, and any external collaboration
Monitor and update webpage content related to the School to ensure accuracy and relevancy of information
Collaborate with College and University Marketing divisions to ensure relevancy and a cohesive brand identity to students, alumni, and external partners
Mentor team of 20 student ambassadors to provide structure and feedback in areas of project and event management, marketing, and leadership
Utilize analytics and insights in combination with best practices and emerging trends to optimize strategy and content and maintain audience engagement