Partnered 1:1 with the Director of Marketing to develop and execute comprehensive marketing strategies, ensuring brand alignment and fostering community engagement through innovative print and digital media (e.g., brochures, social media, newsletters, event branding).

Led First-Year Experience initiatives, including the inaugural Ambassador Program, event planning, and Discord community management, improving student engagement and retention by fostering a strong sense of belonging.

Mentored student employees, providing strategic guidance and adapting workflows to align with their career goals, such as incorporating motion graphics into social media strategy.

Managed email marketing operations, segmenting 5,000+ contacts into targeted lists, optimizing communication efficiency, and training team members on the Emma Corporate Email Tool.

Liaised between the Director of Marketing and departmental Marketing Coordinators, ensuring timely delivery of content that meets quality and brand standards while conducting training sessions to enhance team proficiency.

Reinvigorated the college’s marketing efforts, crafting a modern visual and narrative style that embodies RIT’s values and resonates with diverse audiences, earning recognition as a College Staff Excellence Award nominee.